Raised by the South is a boutique offering an assortment of clothing, boots, and accessories for women, men, and children. The newly renovated space has a rustic-chic feel with bleached wood floors, weathered shiplap walls, and a cow-themed aesthetic. An eclectic display of clothing lines is featured from brands such as Easel, POL, and Umgee. A wide range of boots is available from Ariat, Corral, Lane, and Old Gringo. Of special interest is a clothing and lifestyle brand for men, AXL American Lifestyle, which was created by Newton-Conover High School graduate Chris Bass.