The Visit Hickory Metro team encourages visitors and locals to explore the Hickory Metro region carefully and safely. The state of North Carolina has lifted all mass gathering limits at this time but encourages individuals to still practice the three W's - Wear, Wait, Wash. People who are fully vaccinated can do all of the things that they did before the pandemic. Those unvaccinated, should still wear a mask in public indoor settings & public outdoor settings when they cannot maintain social distance. To learn more about what our area is doing to prevent the spread of COVID-19 click below. 

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Raised by the South


Raised by the South is a boutique offering an assortment of clothing, boots, and accessories for women, men, and children. The newly renovated space has a rustic-chic feel with bleached wood floors, weathered shiplap walls, and a cow-themed aesthetic. An eclectic display of clothing lines is featured from brands such as Easel, POL, and Umgee. A wide range of boots is available from Ariat, Corral, Lane, and Old Gringo. Of special interest is a clothing and lifestyle brand for men, AXL American Lifestyle, which was created by Newton-Conover High School graduate Chris Bass.



  • Tuesday: 10am - 6pm
  • Wednesday: 10am - 6pm
  • Thursday: 10am - 6pm
  • Friday: 10am - 6pm
  • Saturday: 10am - 6pm