The Visit Hickory Metro team encourages visitors and locals to explore the Hickory Metro region carefully and safely. The state of North Carolina has lifted all mass gathering limits at this time but encourages individuals to still practice the three W's - Wear, Wait, Wash. People who are fully vaccinated can do all of the things that they did before the pandemic. Those unvaccinated, should still wear a mask in public indoor settings & public outdoor settings when they cannot maintain social distance. To learn more about what our area is doing to prevent the spread of COVID-19 click below. 

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All About Us

Here at The Hickory Metro Convention Center and Visitors Bureau we have a vision in sharing with locals and visitors about all that the Hickory Metro area has to offer. Our mission as the Hickory-Conover Tourism Development Authority (HCTDA), is to market and enhance the economy of the Hickory Metro by promoting conventions, meetings and travelers to the area. 

Wanting an update on how the Convention Center is doing year to year, the best place for that is our Annual Reports. These reports will give you our yearly tourism impact numbers, occupancy tax numbers, updates to the convention center and much more. 

New to the Hickory Metro or just wanting more information, the Press Center is where to go. There you will find everything from story ideas to press trips, images and itineraries.