The Visit Hickory Metro team encourages visitors and locals to explore the Hickory Metro region carefully and safely. The state of North Carolina has lifted all mass gathering limits at this time but encourages individuals to still practice the three W's - Wear, Wait, Wash. People who are fully vaccinated can do all of the things that they did before the pandemic. Those unvaccinated, should still wear a mask in public indoor settings & public outdoor settings when they cannot maintain social distance. To learn more about what our area is doing to prevent the spread of COVID-19 click below. 

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Masters of Soul

  • Dates: August 27, 2021
  • 1913 Hickory Blvd SE
    Lenoir, NC 28645
  • (828) 726-2404
  • 7:30 PM
  • Price: Time: 7:30 PM Price: Adult Tickets - $18.50 Child / Student Tickets - $10
  • Visit Website


Masters of Soul is a celebration of the legendary songs and performers that defined Motown and soul music. For many, Masters of Soul is the ultimate stroll down memory lane. For younger generations, the show offers an opportunity to experience an era in our country's history that produced many of the greatest music acts ever recorded. Masters of Soul has performed to numerous sold-out audiences and garnered rave reviews across the country. Enjoy the hits from Gladys Knight & The Pips, Marvin Gaye, Smokey Robinson, The Temptations, Diana Ross, Barry White and many more!